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  • 3 Decades Later: Corona Unveils 8 Logo Elements in Clever 4-Week Campaign

3 Decades Later: Corona Unveils 8 Logo Elements in Clever 4-Week Campaign

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Welcome to AI Design Proposal, your creative playground for bold ideas and artistic breakthroughs! 🚀 Today, we're getting a little messy—in the best way possible. Discover how a simple scribble can become a masterpiece with 7 imaginative exercises that turn mistakes into magic. Whether you’re just warming up or battling creative block, this is your perfect artistic reset. Let’s turn chaos into creativity!

  • 3 Decades Later: Corona Unveils 8 Logo Elements in Clever 4-Week Campaign

  • 50 Greatest Billboards Ever: 9 Creative Lessons in 15-Minute Guide

  • Quick Tips

  • 5 AI design tools

Read time: 4 minutes

Today’s AI Design Breakthrough

Image credit: Corona/JKR

TL;DR:
Corona’s latest “Hidden Sunsets” campaign, created with Jones Knowles Ritchie, cleverly flips the iconic bottle label during the lime ritual to reveal a hidden sunset—a visual nod to beach atmosphere wherever you are.

💡 Short Paragraphs

Corona’s global branding team and JKR tapped into the simplicity of the existing logo, flipping the bottle to unlock a hidden sunset embedded in the label—each pour, each flip reveals a new golden hour.

This campaign began in Cape Town and will roll out to markets like Chile and Canada, reinforcing Corona’s positioning around sun-drenched, relaxed moments—no need for big statements, the beauty is in the small detail.

Highlights

  • Flipped Label Reveal: A sunset emerges when the bottle is turned upside down during the lime ritual.

  • Visual Storytelling: Turns an everyday action into a compelling brand moment.

  • Strategic Rollout: Debuted in Cape Town’s V&A Amphitheatre and soon in Chile and Canada.

Why it Matters

  • Micro‑moments amplify experience: Small design elements become emotional triggers, reinforcing brand identity.

  • Effortless storytelling: No ads, no noise—just pure visual elegance that saves cost while boosting engagement.

  • Consistency builds trust: Echoes the brand’s century‑long association with sunsets, beach life, and relaxation, reinforcing consumer connection.

Actionable Insight

🔧 Designers: Look for hidden assets in your brand visuals. What subtle detail could transform a routine interaction into a moment of delight—think bottle flips, packaging folds, or UI gestures?

Tool Spotlight

Tool of the Day: Lineicons

Lineicons is a clean, modern icon library offering thousands of line-style vector icons—ideal for web, UI/UX, and mobile app design projects.

Scenario

Use Lineicons when you need scalable, lightweight icons to quickly improve the clarity and style of user interfaces, websites, or presentations without overloading the visual experience.

Value

  • Huge Icon Collection – Over 5,000+ icons in categories like business, tech, ecommerce, and UI.

  • Lightweight & Web-Friendly – Optimized for performance and available in SVG, Font, React, Figma, and more.

  • Consistent Design System – Every icon follows a unified line-based aesthetic for clean, professional visuals.

How It Works

  1. Browse or search for icons at lineicons.com.

  2. Download in your preferred format: SVG, PNG, or as an icon font.

  3. Use directly in Figma, Sketch, React apps, or web projects—no resizing or restyling needed.

Prompt of the Day

Today's Style: Neo-Deco Surrealism

Example:

/imagine prompt: Surreal fashion editorial inspired by 1920s Art Deco and sci-fi surrealism, characters with futuristic outfits in vintage interiors, mirrored geometric walls, chrome textures and cinematic lighting, strange juxtapositions like superheroes in formalwear, hyper-detailed magazine cover style --ar 1:1 --v 6.1 --sref 4117074924

Quick Tips

Title: Automate Prototypes with Figma AI’s Add Interactions

  • Tip: Use Figma AI to instantly link frames and buttons into interactive

  • Figma’s AI-powered “Add Interactions” feature rapidly connects selected frames or elements—like navigation menus or back buttons—into working prototypes. This streamlines the setup of user flows, which you can later refine manually.

To use this feature:

  1. Select the frames or elements you want to connect.

  2. Open the Prototype tab in the right sidebar.

  3. Click Add interactions under the Interactions section.

  4. Figma AI will generate the interactions; you can preview them and choose to keep or modify as needed.

Trendin: AI platform for fast and trendy social media content creation.

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Floatz AI: Supercharge your research and insights with advanced AI tools.

Prodhiiv: AI tool for visual notes, task management, and seamless collaboration.

Cabina AI: All-in-one AI chat workspace for productivity, communication, and education.

Wrap-Up

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Thanks for scribbling along with AI Design Proposal today! 🌀 Want more playful, powerful creative prompts like this? Subscribe to our newsletter and keep your ideas flowing with daily doses of artistic inspiration and smart design tips!

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