Bose Adopts 2025’s Colour Trend: 3 Lessons in Packaging Design

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Welcome to AI Design Proposal—your friendly daily boost of design smarts! Today we’re drooling over Bose’s clever butter-yellow stunt: a limited packaging concept for the SoundLink Plus that looks exactly like a block of butter. It rides 2025’s soft-yellow craze with wit and restraint. Let’s unpack why it works—and what you can steal for your next launch.

• Bose Adopts 2025’s Colour Trend: 3 Lessons in Packaging Design

• Studio-quality remote podcast recording with video call-ins

• Quick Tips

• 5 AI design tools

Read time: 4 minutes

Today’s AI Design Breakthrough

Bose Adopts 2025’s Colour Trend: 3 Lessons in Packaging Design

TL;DR

Bose leaned into the viral “butter yellow” trend by wrapping the SoundLink Plus in clever packaging that mimics a butter stick—both visually playful and emotionally resonant.

Short Paragraphs

On August 23, 2025, Joe Foley reported on Bose’s standout packaging innovation. To ride the wave of the “butter yellow” colour craze sweeping fashion and interior design, Bose—and its packaging partner CNC Agency—designed a limited-edition seeding kit that makes the SoundLink Plus speaker look like something you'd spread on toast. The hue, officially called Citrus Yellow, is a nod to the soft pastel butter tones trending everywhere.

The “butter yellow” craze traces back to a Louis Vuitton runway show in spring 2024, and trend forecasters like WGSN link it to a growing consumer desire for comfort, optimism, and nostalgia in uncertain times.

While the packaging itself won’t be sold to the public, the all‑new Citrus Yellow SoundLink Plus is available now on Bose’s website.

Highlights

• Butter yellow trend—an unexpectedly viral colour movement in 2025, blending warmth and nostalgia.

• Bose's playfully literal packaging—delivers both visual impact and conceptual wit by mimicking a stick of.

• Packaging crafted by CNC Agency, aligning novelty with trend-conscious design.

• Only available as a limited-run seeding kit, but the speaker in Citrus Yellow is purchasable online.

Why It Matters

• Demonstrates how packaging can be a creative storytelling canvas, not just protection.

• Aligning with trending aesthetics like “butter yellow” signals design agility and cultural relevance.

• Smart packaging strategies can generate buzz and emotional connection, even from simple items.

Actionable Insight

Next time you're designing packaging, think beyond containment—invite delight.

• Tap into trends—but add a clever twist, like visual puns or emotional associations.

• Collaborate with creative agencies to conceptually elevate packaging, not just brand it.

• Use limited editions to drive exclusivity and awareness, and follow up with accessible versions in-store or online.

Tool Spotlight

Studio-quality remote podcast recording with video call-ins

Tool of the Day: Riverside

• Riverside is a browser-based platform for recording and editing high-quality video and audio content—used by podcasters, marketers, and teams worldwide.

• Scenario: Use Riverside when you need to create professional video content remotely—like design podcasts, expert interviews, or product walkthroughs—without compromising on quality.

• Value:

  • Records in up to 4K video and uncompressed audio, regardless of internet speed.

  • Local recording on each participant's device—so no more glitchy Zoom quality.

  • Built-in AI-powered tools like automatic transcriptions, speaker split, and Magic Clips for quick social media snippets.

• How it works:

  • Host or invite guests via a simple browser link (no downloads).

  • Riverside records locally and uploads in real time, ensuring studio-quality output.

  • Use the AI editor to auto-generate short clips, add captions, and adjust layouts.

  • Export full episodes or share-ready vertical clips in minutes.

Prompt of the Day

Today's Style: Mystic Nature Fusion

Example:

Quick Tips

Title: "Effortless Background Replacement with Runway ML’s Green Screen"

Tip: Use Runway ML’s AI-powered Green Screen to remove and replace video backgrounds without a physical green screen.

How to Use Runway ML’s Green Screen for Background Replacement:

1. Upload Your Video:

   • Open Runway ML and start a new project.

   • Import the video where you want to remove the background.

2. Select the Green Screen Tool:

   • Click on the "Green Screen" option in the editing panel.

   • The AI will automatically detect and separate the subject from the background.

3. Refine the Mask (Optional):

   • Adjust the mask strength to improve edge detection and eliminate unwanted areas.

4. Replace the Background:

   • Upload a new background (image or video) or use a transparent background for further editing.

   • Resize or adjust the new background to fit seamlessly.

5. Export Your Edited Video:

   • Once satisfied, download the video in your preferred format.

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Wrap-Up

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What We Can Offer:

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Thanks for unboxing this creamy concept with AI Design Proposal! Want more bite-size breakdowns of standout branding and packaging—plus practical tips you can steal? Subscribe to our newsletter and turn trends into tools for your next launch.